Italian Car Designers Go Global
Volkswagens are built in Mexico. Chevrolets are built in India. Mercedes, BMW and Toyota all build vehicles in, well, the United States. The list goes on and on. But one interesting trend uncovered at this year’s Geneva auto show is the globalization of Italy’s most prestigious car designers.
For car enthusiasts, the names Zagato and Pininfarina conjure up images of fat-fendered and ultra-luxurious Italian sports cars. But in Geneva, the Zagato name graces a Chevy-powered sports car that is built in South Africa. Meanwhile, the storied Pininfarina logo can be found affixed to a sedan built by an Indian company specializing in low-cost cars.

“If you want to survive the financial crisis, you have to go global,” said Andrea Zagato, president of Zagato design and the third generation to run his family’s 90-year-old company. Zagato-designed classics are respected and desired around the world. Examples, like a 1964 Aston Martin DB4 GT Zagato, can fetch millions of dollars at auction.
“What’s really important is the Italian design,” said Mr. Zagato, as we sat in a small conference area on the company’s show stand. A few feet away, the new Zagato Perana Z-One looked every bit like the swept-back sports cars I used to doodle in my schoolbooks.
The fenders of the Z-One twist and turn over large alloy wheels. The cabin is set far back, and frankly, it’s a drop-dead gorgeous little car. Only 999 will be produced annually and sales begin in Europe and South Africa later this year. United States sales are planned, though an on-sale date has not been confirmed.
The fact that a Zagato-badged car is built in South Africa and is powered by a Chevy motor doesn’t bother Mr. Zagato. He said he believed the financial crisis only accelerated the push for companies, large and small, to globalize production. For well-heeled traditionalists, Zagato will continue to build a limited series of what it refers to as its “atelier” cars. These vehicles are designed and made by hand in Italy, and limited to only nine a year. Prices are deep into six-figure territory, which makes the Perana Z-One’s $75,000 asking price seem like a bargain.
If these traditionalists are put off by the cheaper Perana Z-One, they may run from a car like the Pininfarina-designed Tata Prima sedan. Tata Motors is best known for small economy cars, like the tiny Nano hatchback. Shaped like an egg, the bare-bones Nano has a price under $3,000 and goes on sale in India in a matter of weeks. Tata has never built its own luxury car, much less one with an Italian designer label on the fenders.
Pininfarina may be best known for its design work on Ferraris, but the company is saddled with a huge debt, according to this report from Autoblog, and could be facing tough times. Last year, its charismatic chief executive, Andrea Pininfarina, died in a scooter accident.
But Pininfarina could find its footing by teaming with Tata, India’s largest auto manufacturer. The two companies need what the other can offer. Tata could use a boost of sex appeal, while Pininfarina could simply use the work. Ratan Tata, chairman and chief executive of the Tata Group, hinted that the Prima could be the start of a successful business relationship.
He said that he hoped the Prima concept car “will be an indication of what Italy and India can do together,” adding that the Prima could be in production within three years.
- Posted in Super Cars
The event was Monday’s Lamborghini fashion show, compete with many of the standard fashion-show trappings: thumping techno, gaggled photographers and of course models, in this case sporting clothing and accessories from the Lamborghini Arti Marca winter collection.
Of course, it wasn’t his fault, according to The Guardian. The bruised and battered officer, cruising in Cremona, apparently tried to avoid a Seat Ibiza slowly emerging from a gas station. The Seat driver clipped the Lambo — no word of its speed at the time, but likely well under the 200-mile-per-hour maximum — and it rammed into a line of parked cars.








